MANILA, Philippines – The metro-wide earthquake drill conducted across Metro Manila broke its 2016 record by about 300 million impressions as the hashtag #MMShakeDrill trended online from start to end of the earthquake drill on Friday, July 14.
The hashtag also topped the trending topics on Twitter nationwide while it ranked 6th worldwide.
{source}<blockquote class="twitter-tweet" data-partner="tweetdeck"><p lang="en" dir="ltr"><a href="https://twitter.com/hashtag/MMShakeDrill?src=hash">#MMShakeDrill</a> trended #1 in PH and #6 worldwide! <a href="https://t.co/ympsVMMG6f">pic.twitter.com/ympsVMMG6f</a></p>— MovePH (@MovePH) <a href="https://twitter.com/MovePH/status/885829549300170752">July 14, 2017</a></blockquote>
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According to Rappler's social listening tool Reach, the hashtag #MMShakeDrill racked up over 3.8 billion impressions from 7 am to 7 pm on Twitter, indicating widespread engagement and interest in the disaster preparedness exercise. (READ: IN PHOTOS: Metro Manila observes 3rd #MMShakeDrill)
On Twitter, "impressions" means "the times a user is served a Tweet in timeline or search results."
The hashtag also produced over 6,000 tweets from 2,395 Twitter users. Below is a visualization of the Twitter community talking about the #MMShakeDrill. Top Twitter users include Rappler, MovePH, MMDA, and other news organizations.
In 2016, the hashtag reached 3.5 billion impressions on the popular microblogging site while in 2015, the same hashtag reached over 2.1 billion impressions.
Here are some of the top tweets using the hashtag:
{source}<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">SHARE this if you will be a part of the <a href="https://twitter.com/hashtag/MMShakeDrill?src=hash">#MMShakeDrill</a> at 4pm TODAY! More details about the drill on <a href="https://t.co/2iFaeca82i">https://t.co/2iFaeca82i</a>. <a href="https://twitter.com/MMDA">@MMDA</a> <a href="https://t.co/QRpqk7SEIJ">pic.twitter.com/QRpqk7SEIJ</a></p>— Rappler (@rapplerdotcom) <a href="https://twitter.com/rapplerdotcom/status/885710503057661952">July 14, 2017</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">DOTr simulation scenarios for the <a href="https://twitter.com/hashtag/MMShakeDrill?src=hash">#MMShakeDrill</a> include staged victims and rescue operations <a href="https://t.co/W7KqZgiZHg">pic.twitter.com/W7KqZgiZHg</a></p>— DOTr (@DOTr_PH) <a href="https://twitter.com/DOTr_PH/status/885777719660732416">July 14, 2017</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Scenes from the <a href="https://twitter.com/hashtag/MMShakeDrill?src=hash">#MMShakeDrill</a> inside Mandaluyong City Hall complex | <a href="https://twitter.com/MovePH">@MovePH</a> <a href="https://twitter.com/rapplerdotcom">@rapplerdotcom</a> <a href="https://t.co/UnEU4hXRjY">pic.twitter.com/UnEU4hXRjY</a></p>— Martin San Diego (@MartinSanDiego) <a href="https://twitter.com/MartinSanDiego/status/885780261383700480">July 14, 2017</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">EAST QUADRANT, PASIG: <a href="https://twitter.com/philredcross">@philredcross</a> ready to respond <a href="https://twitter.com/hashtag/MMShakeDrill?src=hash">#MMShakeDrill</a> <a href="https://twitter.com/rapplerdotcom">@rapplerdotcom</a> <a href="https://t.co/HYwIJyzyKY">pic.twitter.com/HYwIJyzyKY</a></p>— Gari Acolola (@gariacolola) <a href="https://twitter.com/gariacolola/status/885792386680410116">July 14, 2017</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Adamson University is joining the <a href="https://twitter.com/hashtag/MMShakeDrill?src=hash">#MMShakeDrill</a> <a href="https://twitter.com/rapplerdotcom">@rapplerdotcom</a> <a href="https://t.co/CJPZ9Muakt">pic.twitter.com/CJPZ9Muakt</a></p>— Raymond Bandril (@Tarsiote) <a href="https://twitter.com/Tarsiote/status/885772050228314112">July 14, 2017</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Rescue operation by <a href="https://twitter.com/hashtag/Philippine?src=hash">#Philippine</a> red cross here at Quezon memorial circle zipline<a href="https://twitter.com/Jennyfe05257074">@Jennyfe05257074</a> <a href="https://twitter.com/L3amor">@L3amor</a> <a href="https://twitter.com/MMDA">@MMDA</a> <a href="https://twitter.com/hashtag/MMShakeDrill?src=hash">#MMShakeDrill</a> <a href="https://t.co/TifHhl8lSx">pic.twitter.com/TifHhl8lSx</a></p>— Jennyfer (@Jennyfe05257074) <a href="https://twitter.com/Jennyfe05257074/status/885786357280366592">July 14, 2017</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">THIS IS A DRILL.<a href="https://twitter.com/hashtag/LetranShakeDrill?src=hash">#LetranShakeDrill</a> later at 4PM.<a href="https://twitter.com/hashtag/MMShakeDrill?src=hash">#MMShakeDrill</a> <br>Read: <a href="https://t.co/jEsiZhJMSv">https://t.co/jEsiZhJMSv</a> <a href="https://t.co/YblnaSLZEc">pic.twitter.com/YblnaSLZEc</a></p>— LETRAN MANILA (@LetranOfficial) <a href="https://twitter.com/LetranOfficial/status/885665228419022848">July 14, 2017</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">The more people educate themselves on disaster response, the closer we get to <a href="https://twitter.com/hashtag/ZeroCasualty?src=hash">#ZeroCasualty</a>. The Filipino spirit is bigger than The Big One.</p>— Judith Naranjilla (@justjubbit) <a href="https://twitter.com/justjubbit/status/883537145071190017">July 8, 2017</a></blockquote>
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After this year's #MMShakeDrill, do you consider yourself more prepared for a possible 7.2 magnitude earthquake? Share your thoughts with us in the comments section or write about it on X. – Rappler.com